Rollin Poe
Design Research UX June 1, 2020

FIFA Mobile

We were tasked with evaluating the onboarding of FIFA Mobile (currently EA Sports FC Mobile) for learnability and affective flow. We provided design recommendations to give a more enjoyable experience for novice players and ensure player conversion.

Task

Perform a field usability study on ten potential players to analyze onboarding, shop/currency, and core system retention.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Player Journey, Retention

  • Client

    EA Vancouver

Open Project
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